The late Sheikh Ibrahim Shaker established the company in 1950, making it one of the first companies in the Saudi market specialized in high-quality air conditioners and consumer Perfectionism appliances. With leadership, clear vision, strong partners, extensive experience, and commitment to sustainable development, almost every family in Saudi Arabia has benefited by providing us with a range of integrated solutions from air conditioning and home appliances, this led us to be among the pioneers in the manufacture of air conditioners and the distribution of the most important and largest international brands in the consumer and Perfectionism appliances sector in Saudi Arabia.

Today, we have been the fastest in developing our services and products to keep pace with the speed of permanent changes, and our production capabilities have doubled until we have reached a network of facilities covering all regions of the Kingdom of Saudi Arabia in Riyadh, Khobar, Jeddah, and Abha. With a storage capacity of more than 100,000 square meters, and with high-quality standards, we have established a global sourcing network covering Europe, China, South Korea, Thailand, the USA, and the United Kingdom.